08
Understand results
Content analytics
Analytics uses published database rows in the active date range. Empty or unpublished rows are excluded.
- Set the date range before drawing conclusions.
- Use the KPI Content Explorer to filter by KPI score and content category.
- Review the Top 5 Content Leaders and Creator Analytics Performance tables.
- Compare the views-and-engagement trend, platform distribution, views by creator, and category share charts.
- Check the source publication row when a value looks unusual.
Common metrics
ViewsTotal recorded content views in the selected range.
ReachPlatform-reported accounts reached.
EngagementRecorded audience actions combined by the app.
Engagement rateEngagement relative to the configured KPI calculation.